Is it in a “standard”/accepted form, eg letter conventions?
Does it focus attention on particular elements?
Does it copy the layout of a different kind of text for effect?
Font use
Is it appropriate?
What does it convey/connote?
Are techniques such as bold, italics, different sizes used?
Colours
Do they add interest/emphasis?
What are the connotations/associations of the colour(s) used?
Images
Do they add to/detract from the text?
Are they intended to provoke a particular reaction from the reader/audience (e.g.
sympathy in charity leaflet pictures)?
Spelling/punctuation
Is it deviant?
What effect does this have? (more memorable/unique, conveys a sense of …?)
Warning: remember that graphology is not an essential framework. If everything graphologically
is as you would expect for the kind of text it is, it’s probably not worth mentioning.