all text copyright Beth Kemp 2004-
provided for the purpose of private study only
Graphology
... the visual effects ...
Layout
- Is it in a “standard”/accepted form, eg letter conventions?
- Does it focus attention on particular elements?
- Does it copy the layout of a different kind of text for effect?
Font use
- Is it appropriate?
- What does it convey/connote?
- Are techniques such as bold, italics, different sizes used?
Colours
- Do they add interest/emphasis?
- What are the connotations/associations of the colour(s) used?
Images
- Do they add to/detract from the text?
- Are they intended to provoke a particular reaction from the reader/audience (e.g. sympathy in charity leaflet pictures)?
Spelling/punctuation
- Is it deviant?
- What effect does this have? (more memorable/unique, conveys a sense of …?)
Warning: remember that graphology is not an essential framework. If everything graphologically is as you would expect for the kind of text it is, it’s probably not worth mentioning.